Rethinking Chitika // November 27th, 2005
Chitika, the company I signed up with to display advertisements on my websites, recently changed the way they serve their banners. This is in an effort to minimize what they call curiosity clicks, or click-thru�s that do not lead to sale conversions on the merchant�s side.
Because of this change, I am rethinking if I should continue to use their service. There are several reasons for this; first is the mere fact Chitika modified their ads because the merchants were not happy with the results they were receiving. I do not see why I have to see a decrease in my clickthrough rate because the merchant�s website fails to convert the sale. What a reader does on that site is out of my control, but I did send them to the merchant�s site, so I should be compensated accordingly.
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