There is a lot of discussion about Chitika’s auditing of click-thru reporting for a lot of people. Jensense points to this thread on Digital Point and Pro Blogger and Performancing have discussions going on as well. A lot of people are upset that their revenue dropped significantly after the audit. Some people claim up to 70%. Even though I mentioned I was rethinking Chitika in a previous post, I have to say that I saw no reduction in my audit for the month of October. Of course if I had the traffic some other people have, I might see a reduction from the audit. I’ll have to wait and see after (if?) I can build up traffic. In the meantime, I am trying to better target my ads like Darren does.
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