Standout // June 18th, 2007
Finally, a company is looking to change how recruitment is done. Standout Jobs records, edits, and posts company recruitment videos.
Recruitment videos better be the next big thing, rather than yet another job board. This format is exponentially better than job boards because candidates get an idea of what to expect from the start. What to expect from the position, team, managers and company. If there had been recruitment videos from each of the companies I have worked for, I am certain I would not have taken some of those jobs.
Companies really need to jump on this format of recruitment because their current method leaves them and the position indistinguishable to candidates. I often find very similar job postings for similar companies on many job boards. Since most of the jobs and most of the companies appear to be the same, why would (or should) I take a job in Palo Alto when it appears the exact same job and environment and pay rate can be found in San Jose? I wouldn’t.
But if that Palo Alto company created a unique job posting that stood out from the crowed and at the same time had a way for me to see they had a great, relaxed work environment with a knowledgeable and respected team that I wanted to be a part of, then I would take the Palo Alto job, over the dull, generic San Jose one.
The best part of recruitment videos is that even if all companies moved to this format, each video ad will still be unique.
I honestly hope that companies move to this format because it would make the recruitment process, and life much easier, both as a potential candidate and potential fellow employee.