Movie Theaters Starting to Listen // October 25th, 2007
Studio Briefing reports details on two movie theater chains (in the mid-west, no less) that are making efforts to increase audience size.
Kerasotes Theaters in starting to ban children after 8:30 if they are not accompanied by their parents. Nothing worse than having to watch a movie in a theater that is the dumping ground of shitty parents not wanting to deal with their kids. These theaters are called AMC Theaters.
Marcus Theatres is providing baby-sitting services as well as offering alcoholic drinks and entrees in their adult-only theaters. I wouldn’t care either way about being able to drink during a movie, but I think that is the only way to ban people under 21 from a commercial operation.
Now theaters just need to remove the talkative, annoying, and or cell phone viewing patrons from auditoriums and I might attend more movies. The only sure-fire way to get me to see more movies: reserved seating, start the movie on-time, no commercials or advertisements at all, and wider aisles. Dream improvements: private box seats, sofa recliners with built-in speakers, personal concession services. You know, to mimic the experience you already have at home.
- Theaters Begin Barring Children [IMDB]